Summer 2015 Applications Are Open

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Apply for Membership at Work-Bench

With over 175 enterprise technology entrepreneurs, innovators, and technologists working in our 32,000 square foot space in Union Square, you won't find a more enterprise-oriented community anywhere on earth. Join our family of 35+ incredible member & alumni startups, who have raised over $385 million from top tier investors such as Accel, Andreessen Horowitz, Kleiner Perkins Caufield & Byers, and Sequoia (to name a few), and get access to our workspace, community, and business development program for 12 months in the heart of New York City, a stone's throw away from your corporate customers - without giving up equity.

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Welcome to our First Work-Bench Mentors

It takes a village to raise a startup, and nowhere is this more true than in enterprise software. From navigating procurement to pricing deals, enterprise startups face unique set of challenges on the b2b journey to success. This is why we are building Work-Bench: we believe that an open community of similarly-focused startups is best suited to tackle these challenges by sharing common knowledge, resources and feedback with others who get it.

That is why, today, we're excited to announce the two newest additions to our community at Work-Bench: Oren Michels and Dimitri Sirota. Oren and Dimitri will be joining our community as pioneering mentors to advise and support our startups. Both Oren and Dimitri are expert enterprise entrepreneurs and founders, having built Mashery and Layer 7 from the ground up, which were acquired by Intel for $180 million and CA Technologies for $155 million, respectively.

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Nextgenterprise - Hype Cycles & Life Cycles with Sunil Madhu, CEO of Socure

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Nextgenterprise    |    next • gen • ter • prise    |    \ˈnekst-jen-te(r)-ˌprīz\
(1) someone or something at the cutting edge of next generation enterprise technology

We're excited to launch our 'Nextgenterprise' series, where we will be profiling the founders and technologies at the cutting edge of enterprise technology. Kicking off our series is Sunil Madhu, Co-founder and CEO of Socure, a social biometric solution that offers identify verification to protect against identity fraud that has raised $2.5 million, led by ff Venture Capital.

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Announcing our Spring 2015 Members

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We're excited to announce our Spring 2015 members and welcome our four newest startups to Work-Bench: Arachnys, Augury, BetterWorks, and Netskope. These four startups join us from around the world - with headquarters in London, Israel, and California - to scale their New York City teams & presence at Work-Bench for the next 12 months. Having raised over $70 million from top-tier investors such as Accel, First Round Capital, Formation 8, and Kleiner Perkins Caufield & Byers among many others, we're excited to help these four member statups accelerate their sales and distribution, and to learn from and contribute to our community of enterprise entrepreneurs.

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Users - The Metric for Success

Note from the editors: In working with some of New York City’s top enterprise technology startups, the caliber of founders and teams based out of our space never ceases to amaze us. To help our community succeed and learn from each other, we encourage our members to share their personal lessons over monthly lunches. Francesca Krihely, who now leads marketing for Bowery.io, recently shared some key lessons she's learned from building community, from her time at Oberlin College to building one of the fastest growing communities in Big Data at MongoDB.

Too long; didn't read: In the early stages of your product development, users are your key metric for success, and everyone should be focused on them.

Users Tell Your Board You’re Doing Well

I recently gave a presentation at Work-Bench on the basics of community building, and I spent a lot of time focused on why users are so important.

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This is a simple If statement: if you have no users, your product is nothing. Users are the thing that tells you’re board you’re doing well. It is the ultimate metric for success. And you can’t get there without two things:

  1. An obsession with user success
  2. A product that is as obsessed with user success as you are

User success means a user that continues to use the product. My near obsession with Instagram (I check it at least 15 times per day) is proof that I am a successful user. A MongoDB power user that was able to survive a day in the app store thanks to automated failover is a successful user. A team that is able to circumvent deploy failures for an entire month using Bowery is a successful user. Your team and your product need to become obsessed with that idea in order for you user growth to rise.

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