Building a Killer Event Machine - 5 Lessons Learned From Hosting 500+ Events

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Here at Work-Bench, we’re a small but mighty team of seven. As a venture fund, we have two missions: (i) to invest in the best startups building the next generation of enterprise technology and (ii) to grow and support the enterprise technology ecosystem in New York City. Central to the latter, we love using our 32,000 square foot workspace as a home and dynamic events space for enterprise startups and Fortune 500s, hosting over 200+ community events and meetups a year.

We’ve come a long way since we first started two years ago, and we’re always looking to improve the multiple events we host each week, from intimate, industry leader dinners to monthly sales meetups and sold-out annual data science conferences. To make it all work seamlessly, we’ve prioritized operationalizing, learning, and fine-tuning our events machine. Here’s a look at some of the most actionable lessons we’ve learned along the way:

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How to Rise Above the Noise - Tips on Getting Press Coverage for your Enterprise Tech Startup

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It can often seem like an uphill battle trying to get press coverage for your enterprise tech startup. Although sometimes it feels like who gets covered is completely random, there’s actually a method to the madness.

To dig a little deeper into the art of enterprise PR, we recently hosted Jonathan Shieber of TechCrunch, Jing Cao of Bloomberg, Robert Hackett of Fortune, and Alex Konrad of Forbes for a panel on How to Get Press Coverage for Your Enterprise Tech Startup at the New York Enterprise Tech Meetup. Mickey Graham, our Communications Manager, moderated a tactical discussion on what to keep in mind when shooting for enterprise tech press coverage. Here are their top thoughts:

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3rd Annual CRO Summit - Recap

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We were excited to partner with Bowery Capital a few weeks ago to host the third annual CRO Summit at Work-Bench. With speakers such as Mitch Wainer (Co-Founder & CMO of DigitalOcean), Marc Jacobs (VP of Sales at Greenhouse), and Russell Sachs (VP of Sales at Work Market) among others, we spent the morning hearing from some of New York’s leading sales executives. See below for some of our favorite insights from the morning.

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Enterprise Founders Upfront No. 3 - Recap

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With Mike Olson, Chief Strategy Officer of Cloudera

Coming off the heels of Dwight Merriman of MongoDB and Gaurav Dhillon of SnapLogic, we were thrilled to invite Mike Olson, the Chief Strategy Officer, former CEO, and Co-founder of Cloudera, to speak at the third installment of our Enterprise Founders Upfront series earlier this year. Valued at almost $5 billion, Cloudera provides commercial Hadoop-based software and services. Besides letting everyone know that Aaron Levie has the best hair in enterprise technology, Mike offered three key pieces of advice that we have outlined below.

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Introducing the New Home of the New York Enterprise Technology Meetup

Earlier this month we were thrilled to host our first official New York Enterprise Technology Meetup (NYETM) at Work-Bench. Founded, organized, and led by our Venture Director, Jon Lehr, the NYETM fosters innovation in the NY enterprise technology ecosystem by promoting early stage tech companies, supporting entrepreneurs, educating startups on how to work with large organizations, and creating an environment where entrepreneurs, investors, and businesses can all network and learn from one another.

For the past 3.5 years, Cooley LLP has graciously supported the NYETM by hosting the meetups at their office. Given that we’ve built out our event space at Work-Bench and the similar mission we have as the NYETM, we're thrilled to announce that the NYETM has a new home at Work-Bench. On a monthly basis, we'll feature demos from top-tier enterprise tech companies from around the country, and sometimes even the world.

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