Introducing our Enterprise Sales Guide

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The Process of Selling Enterprise Software Demystified

Enterprise technology is at a watershed. The influx of sleek consumer applications in the past decade has made users less tolerant of the legacy technology they confront in the office. New tools and platforms developed to help you qualify leads, generate demand, and market content among others have redefined the enterprise sales process, and the changing business models of enterprise technology require dramatically new strategies.

As an enterprise technology VC fund, Work-Bench strives to help startups navigate the complexities of the enterprise sales process with our focus on business development, our workshops and events, and our companies learning from one another. We are often asked what the best enterprise sales resources out there are, and this Enterprise Sales Guide is our answer.

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Enterprise Security Summit - Recap

We recently held our inaugural Enterprise Security Summit at Work-Bench. Our half-day event brought together top security stakeholders from Fortune 1000 companies, executives from late stage security companies, and founders of emerging startups to discuss current security challenges, trends and solutions in the enterprise. See below for our recap which includes photos, slides, videos, and a few of our favorite tweets from each panel.

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Enterprise Weekly #26


Note from editors: this post was originally sent as the Enterprise Weekly - our weekly Work-Bench newsletter featuring commentary & the latest news in enterprise, upcoming community events, and recent fundings & exits. Sign up here to subscribe.

Work-Bench's Enterprise Security Summit

Note from the editors: Thank you to everyone who attended our inaugural Enterprise Security Summit on Tuesday. We were excited to welcome Gus Hunt, former CTO of the CIA, for a keynote address, and to learn from insightful panel discussions and startup presentations (see photo below). For those of you who were unable to attend, make sure to check out the slides from Gus Hunt's keynote address and the WSJ CIO Journal's coverage of the event below. Please feel free to reach out to our Community Director Jess Lin if you're interested in collaborating on an event, and we hope to see you at Work-Bench again soon.

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Gus Hunt's Enterprise Security Summit Keynote

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We were thrilled to have Gus Hunt, former CTO of the CIA, deliver the keynote address titled "Rethinking Security for the 21st Century" at Work-Bench's inaugural Enterprise Security Summit yesterday. Gus's talk focused on changes in the security landscape and the importance of protecting your enterprise's data.

Gus was kind enough to share the slides from his talk, so make sure to check them out here:

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Enterprise Weekly #25


Note from editors: this post was originally sent as the Enterprise Weekly - our weekly Work-Bench newsletter featuring commentary & the latest news in enterprise, upcoming community events, and recent fundings & exits. Sign up here to subscribe.

This Week's Headlines

Shellshock Rocks the Foundations of the Internet: If you thought Heartbleed was bad, just wait until you hear more about Shellshock. The newly discovered vulnerability, in the Unix shell known as Bash, went undiscovered for 22 years. Affecting software that runs on anywhere from 50 to 70 percent of Internet-connected devices, the newly discovered bug may hit more than 500 million machines, and has left major companies such as Google, Amazon, and Apple and governments such as the U.K. and the U.S. hustling to react. If you're a Fortune 500 executive looking to amp up your security, make sure to check out our upcoming Work-Bench Enterprise Security Summit in NYC next Tuesday, featuring presentations from next generation and leading security startups.

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Enterprise Weekly #24


Note from editors: this post was originally sent as the Enterprise Weekly - our weekly Work-Bench newsletter featuring commentary & the latest news in enterprise, upcoming community events, and recent fundings & exits. Sign up here to subscribe.

This Week's Headlines

Larry Ellison Steps Down as CEO of Oracle: The biggest news this week, it turns out, is really more non-news. In a move likely to placate shareholders upset over his enormous continuing compensation, Larry Ellison has stepped down from his role as CEO of Oracle. Representing the end of era, as the power dynamic of Silicon Valley shifts to a new guard, we'll be closely monitoring if Oracle can step up its cloud game.

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Enterprise Weekly #23


Note from editors: this post was originally sent as the Enterprise Weekly - our weekly Work-Bench newsletter featuring commentary & the latest news in enterprise, upcoming community events, and recent fundings & exits. Sign up here to subscribe.

This Week's Headlines

Apple Watch: We've discussed wearables in the enterprise before, but specifically as they pertain to enterprise smart glasses. The announcement of the Apple Watch once again thrusts Apple to the forefront of the conversation, and Jason Golson of TechRepublic illustrates a number of potential enterprise use cases for the Watch, "for field technicians, to help keep them on schedule or to get directions to a next job" or "for doctors and nurses, to get quick updates and notifications on patients." Considering the strong BYOD presence of Apple, we're interested in seeing how this form factor plays out in the enterprise alongside smart glasses.

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